When you’re building your career or searching for new opportunities, the strongest connections often start with one simple action — giving first. This is something I feel is important for me and I wanted to share it with you.

Psychologist Dr Robert Cialdini calls this reciprocity — the natural human tendency to return what we receive. When we offer help, appreciation, or interest first, others instinctively respond with trust, goodwill, and sometimes, new opportunities.

What’s in it for you?
Using reciprocity makes you:

• More memorable to employers and colleagues
• More confident in networking and interviews
• More likely to attract support, information, and opportunities

Small acts of giving create big ripples — and build the kind of relationships that help you succeed.

Try these 3 practical ways to use reciprocity this week
1. Show genuine appreciation
   Send a thank-you message or compliment someone on their work. Gratitude strengthens connections.

2. Share something useful
   Forward an article, podcast, or idea that could help someone in your network.
   You’ll be remembered as thoughtful and resourceful.

3. Be curious first
   In conversations, ask others about their goals or challenges before talking about your own.
   People love to feel understood — and they’ll want to return the favour.

A Solution Focused Reflection
Ask yourself:
When have I already built a good working relationship? What was I doing that made it work?”

Notice those strengths — then do more of what already works.
Each small, genuine act of giving moves you closer to the opportunities you want.

Let me know how you get on.